According to a recent survey conducted by Secret, 90 percent of women think deodorants lose effectiveness over the day and 40 percent of women reapply the product at least once. Kind of bonkers, right? That's why we're psyched about the new technology in these deodorants and antiperspirants that will banish our BO blues for good.


1. Prefer to go the natural route? Consonant's deodorant with bentonite clay and silk amino acids promises to bring underarm's pH level to 4.5 or 5, which will inhibit the growth of stinky bacteria. Consontant Skincare Dealkalizing Deodorant, $12, consonantskincare.com .

2. This latest innovation from Degree has an antibacterial odour shield system to kill 90 percent of odour-causing bacteria, plus technology that triggers extra protection the more you move. Degree Women Active Shield Dry Spray Antiperspirant, $7, degreedeodorant.ca . 

3. The active ingredient in Secret's new Xtend Technology dissolved when you perspire and forms a protective layer that minimizes sweat. Bonus: The more you sweat, the more fragrance is released. Secret Outlast Xtend, $5, secret.com .

Read more:
11 natural makeup and skin-care products that work
Top 5 fitness trends to look out for in 2016
6 ingestivle beauty supplements for hair, skin and nails

This article originally appeared in the February 2016 print issue of Canadian Living Magazine.