Beauty
10 Most Innovative Beauty Products Of 2024
Beauty
10 Most Innovative Beauty Products Of 2024
It’s been another stellar year for beauty products. From the launch of new, waste-free formulas to born-again classics, we couldn’t get enough of beauty in 2024.
These are our top picks for formulas and concepts that exploded on the market—and changed the beauty landscape—this year.
1. Refy Glow and Sculpt Face Serum Primer
Photo courtesy of Sephora
This isn’t any old primer. This bestselling primer from Refy has a cooling facial roller to leave your face feeling fresh and sculpted. Niacinamide and glycerin help to brighten and hydrate your skin for the ultimate makeup prep.
Why we love it: It combines two of our favourite things—primer and de-puffing face rollers.
2. The Detox Market Better Blotter
Photo courtesy of The Detox Market
Gone are the days of single-use blotting sheets. The Detox Market’s “Better Blotter” is a pocket-sized rollerball that easily soaks up excess oil and shine from your skin.
Why we love it: It’s a great waste-free blotting option.
3. Everist Shampoo & Conditioner
Photo courtesy of Everist
One of our favourite discoveries this year was the Toronto-based hair care brand Everist. The female-led company created unique shampoo and conditioner concentrates that completely eliminate water from their formulas. This leaves the product rich in ingredients like glycerin and aloe vera without all the filler.
Why we love it: This low-waste company uses natural, earth-friendly ingredients, packaging, and processes.
4. Olay Cleansing Melts + Vitamin C Face Cleanser
Photo courtesy of Olay
To the average person, this rejuvenating face cleanser doesn’t look like a cleanser at all. These water-activated pads come in solid form then melt into a luxurious lather. Made with only eight ingredients, Olay’s Cleansing Melts refresh and tone skin.
Why we love it: These melts are convenient for all kinds of travel—think of the room you'll save in your carry-on!
5. Dyson Chitosan Pre-Styling Hair Cream
Photo courtesy of Sephora
This pre-styling cream was designed to keep styled hair locked in all day. It comes in four unique formulas with specific ingredients—including chitosan and argan oil—for straight, wavy, curly, and coiled hair.
Why we love it: The no-crunch product keeps your hair bouncy and styled for longer.
6. Dior Addict Lip Glow
Photo courtesy of Sephora
While not new, this glowy lip balm’s formula awakens and highlights the natural colour of your lips. Composed of 97 per cent natural ingredients, it also moisturizes and plumps lips.
Why we love it: It’s a your-skin-but-better type of product.
7. Tower 28 Beauty SOS Daily Rescue Facial Spray with Hypochlorous Acid
Photo courtesy of Sephora
This award-winning facial spray is loaded with antibacterial and anti-inflammatory ingredients, including hypochlorous acid, to reduce redness and keep skin clean. It’s a great product to calm irritated skin. All of Tower 28 Beauty’s products are dermatologist-tested and certified by the National Eczema Association.
Why we love it: We love throwing it into our gym bags for a quick spritz after a sweaty workout.
8. Elizabeth Arden RETINOL + HPR Ceramide Capsules Rapid Skin Renewing Serum
Photo courtesy of Shoppers Drug Mart
Elizabeth Arden first launched their cult-classic ceramide capsules in 1990, a product which claimed to take years off the skin. This year, the brand launched a new formula with retinoid-driven ingredients that can be used in the morning and at night. It contains hydroxypinacolone retinoate (HPR), a gentle yet effective iteration of retinol.
Why we love it: These tiny capsules provide the perfect dose of product for your skin, making them extra easy to use.
9. Rhode Glazing Milk
Photo courtesy of Rhode
The launch—and success—of Hailey Bieber’s skin care brand Rhode in 2022 all hinged on Bieber’s promise that her products would make your skin glow like a “glazed donut;” and glaze, they did. Rhode’s bestselling Glazing Milk is a creamy essence that hydrates and illuminates the skin barrier.
Why we love it: This is a surefire way to make your skin not only look good but feel good.
10. Omnilux Clear Light Therapy Face Mask
Photo courtesy of Omnilux
This light therapy mask uses red and near-infrared wavelengths to help minimize signs of aging, including wrinkles and dark spots.
Why we love it: Omnilux's mask is known for being ultra-comfy; we also love how it helps to reduce rosacea flair-ups.
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