There are a few mass shopping destinations that are known for their cool designer collaborations, and Target is one of them. Having launched covetable—utterly affordable!—designs by Altuzarra, Phillip Lim and Peter Pilotto, the next big thing for the store is a printastic 250-piece collection by American brand Lilly Pulitzer. Lilly Pulitzer, founded by a Palm Beach socialite of the same name in 1959, is known for colourful, bold patterns worthy of a Florida getaway. But this collection isn't limited to clothing. It also includes accessories, shoes, home and outdoor entertaining decor and beach necessities. The collection will be available at Target stores in Canada starting April 19, 2015. See a sneak peek of the collection from the preview in New York City: https://www.youtube.com/watch?v=Ufbb96O0HPo For more style news, visit our Style Desk blog.