Collector, addict, super fan, I'm all of the above when it comes to masks. I'd pretty much do anything (snail cream...) for brighter, plumper and more hydrated skin, which is why I've always been a user of face masks. But a new kind of skin nourishing mask is quickly growing in popularity in North America, it's called the sheet mask. [caption id="attachment_11514" align="aligncenter" width="414"] Me looking like the elephant woman in a hotel room donning the Shu Uemura Depsea Hydrability Intense Moisture Filling Mask, $68.[/caption] Popular in Japan and South Korea for over a decade, cloth masks are finally on the verge of going mainstream in North America. These Serum-soaked fabric masks may not be the newest beauty innovation, but they’ve been flying under the radar for years in Canada. On first glance, it’s hard to deny the mask’s resemblance to a certain fictional hockey-masked serial killer. But they work! The sheet is highly effective at getting skin to absorb a therapeutic dose of what it needs in about 15 minutes. After using it, your complexion will look dewier, more radiant and a whole lot healthier. I do 1-2 a week, and it does wonders for skin that’s parched after a flight. It's easy to pack and the ease of use really gives you no excuse not to comply. These masks are thin, lightweight, pre-soaked in serum and pre-cut to fit the face. All you have to do is take it out of the package and slap that baby on.

Here are a few of my favourties:

1. Best for brightening: Jurlique Purley Bright Facial Treatment Paper Mask, 5 packets for $60, sephora.ca.
2. Best value: Garnier Skin Renew Dark Spot Treatment, pack of six, $20, garnier.ca.
3. Best for hydration: Shu Uemura Depsea Hydrability Intense Moisture Filling Mask, $68, shuuemura.ca.
4. Best for detoxifying: Masker Aide Detox Diva, $6 each, maskeraide.com.