Jewellery brand Alex and Ani are spreading the love this Valentine's Day by introducing their new Kindred Cord (Product)Red Heart Collection. The Kindred Cord (Product)Red Heart Collection features three silk bracelets in different colours with simple heart charms—red silk with a silver heart, pink silk with a gold plated heart and rose silk with rose gold plated heart. Each bracelet retails for $26 beginning February 1, 2016. Although the bracelets make a great Valentine's gift on their own, the good intentions don't end there. For every Kindred Cord from the (Product)Red Heart Collection sold, Alex and Ani will donate 20% of the purchase price to (RED), which will enable the organization to provide antiretroviral medication to pregnant moms living with HIV in Africa. (RED) is an organization that is committed to combatting AIDS and HIV, especially by helping to prevent HIV in newborns. By delivering life-saving medication to pregnant HIV-positive mothers, (RED) can help stop the transmission of the virus to newborns at a rate of 98%. Since 2006 (RED) has raised more than $350 million that has helped reduced the number of babies born with HIV. It's goal? To contribute to an AIDS-free generation. Shop the bracelets at Alex and Ani stores nationwide, at alexandani.com and at select authorized retailers. Read more: Love yourself: Valentine's Day gifts for you Valentine's Day gifts for men Joe Fresh Beauty is now available at Shoppers Drug Mart