Tuesday May 13 is National Denim Day! It’s time to wear denim and donate to the Cure Foundation in its efforts to fight breast cancer. Now in its eighteenth edition, National Denim Day is a fundraiser to benefit those who are facing breast cancer. Funds raised go to purchasing state-of-the-art equipment and supporting research, education and awareness for breast cancer across Canada. It’s incredibly easy to participate. Every Tuesday after Mother’s Day, wear denim to work and don the pink ribbon in exchange for a $5 donation. According to the Canadian Cancer Society, almost 24,000 new cases of breast cancer were diagnosed in women, 200 in men and 5000 persons died of the disease in 2013. The stats are devastating, and that’s why the Cure Foundation believes that wearing jeans has never been so important. Since the Cure Foundation’s inception in 1996, hundreds of thousands of Canadians have donated, enabling the organization to provide the financial support needed to improve the outcome for those fighting breast cancer. To date, the Cure Foundation has raised over $25 million. Put on your jeans, wear the pink ribbon and donate on May 13! Image courtesy of Flickr/CC Megyarsh