It seems I'm not getting to you very frequently my friends. Please don't take it personally. I've been up to my eyeballs working on our latest and greatest: Spirit of Halloween Photo & Video Contest (that's right, I said contest. You know you want to enter, so just go ahead already!). Do you ever stand in a shopping aisle, just wondering what the labels and claims that appear on products actually mean? The dish soap gloats: "Hey, I'm 99.9% natural" The laundry detergent in your hand says: "Come on, I'm biodegradable" A package of paper towel screams: "It's true, I'm eco-friendly" The claims these days just feel like a bunch of baloney. It makes me want to put everything back on the shelf and run for hills where I wouldn't have to clean a thing (here's where you take a few second to day dream)! I just read in an article on Good that the Federal Trade Commission is working on instilling standards on how green products are labeled in the USA. For instance, a label won't simple read eco-friendly, as that's too vague, but will instead display some text explaining why that particular product is a better choice for you and the environment. Clarity in the grocery store aisles. I like that. Let's hope Canada isn't far behind in following FTCs lead. Sianara, greenwashing! Do you find reading labels confusing when it comes to environmentally friendly products? How do you make your decisions in the grocery aisle?