When Joanna Goodman's mother launched Au Lit Fine Linens in the early '80s, she was, as Goodman puts it, "bringing cotton sheets to a polyester world."Since then, Goodman's taken the reins of the Toronto-based luxury bedding business and has become one of the country's most respected authorities on bedroom chic.

Brett Walther: Why splurge on a down duvet?

Joanna Goodman: A down duvet is always going to be comfortable because it's lightweight, adapts to your body temperature, and—unlike polyester—it will keep you warm, but not sweaty.

BW: What's the biggest misconception about bedding?

JG: That a higher thread count makes a better sheet. That's not to say thread count isn't important, but two other factors matter more. First, look for sheets made from 100 percent Egyptian cotton, which is the very best cotton in the world. The other factor is where the sheets are woven. Italy is home to the world's premier weavers, and nothing compares to their tradition, equipment and training.

BW: What's your fave bedding trend for 2014?

JG: Faux fur. I'm calling it ‘the new cashmere,' because it's actually outselling our cashmere throws for the first time ever. It's just a great way to make a seasonal style statement and add a bit of colour and texture.

For more decor ideas, try adding wallpaper to your home.             
                         

This story was originally titled "Five Minutes With Joanna Goodman, Bedding Expert" in the Janaury 2014 issue.             Subscribe to Canadian Living today and never miss an issue!