Fitness
The Canadian athleticwear label you're going to want to know about
Photography by Chris So
Fitness
The Canadian athleticwear label you're going to want to know about
The athleticwear playing field is packed with competitors, but the Canadian label Michi has been a standout at home and abroad for its sporty-meets-streetwear designs that you can wear in and out of the gym. We spoke to Calgary-born Michelle Watson (over Pilates, of course) about her line.
Canadian Living: Why did you launch Michi?
Michelle Watson: In 2010, while on the design team for RLX Ralph Lauren in New York, I noticed that there was a gap in the market for an athletic lifestyle brand that I could wear beyond the gym that got me excited to work out, too.
CL: How did you start the line?
MW: I began creating fashion-forward pieces: strappy sports bras and high-performance leggings with mesh inserts. The pieces looked good layered, were supportive yet functional and had a slimming effect.
CL: What sets your collection apart?
MW: Figure-flattering lines and details, luxe fabrics, the mix of activewear with streetwear or high fashion and the three-inch waistband that acts as shapewear to smooth the waistline.
CL: What are your fave sports and activities?
MW: My favourite sports are snowboarding, skiing, surfing and golf. My go-to activities are dance—from ballet to street—boxing, yoga and running.
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