Does your morning coffee taste better out of your favourite mug? No, it is not your imagination. The colour of your mug may affect the taste of your morning brew. Scientists have found that drinking coffee out of a white mug may make it taste more bitter than, say, a blue mug.

 Photo courtesy FlickrCC/craigallen

The study, published in the November issue of the journal Flavour, says that the contrast between the dark coffee and the white mug leads us to perceive coffee as more intense. While drinking from a blue mug makes us think coffee tastes sweeter. If you like your coffee bold and bitter, white mugs may be the way to get the most intense flavour. While those with a bit of a sweet tooth should go for blue. The study supports the idea that can be influenced not only by the colour of food, but by the colours surrounding it when served. I drink out of a black mug in the morning and my first coffee always tastes like heavenly fuel. How about you, does your coffee taste better out of your favourite mug? Need more coffee in your life? Here’s 12 addictive recipes featuring coffee.